choya

CHOYA

CHOYA was founded by the Kondo family in 1914, and at first focused on viticulture. In 1959, the company made the historic decision to start production of Umeshu. Today, CHOYA is the biggest producer of Umeshu in the world.
CHOYA’s mission is to produce and promote the finest Umeshu, made with only natural ingredients.

About Umeshu

Umeshu is a traditional Japanese liqueur made from ume fruit. A perfect balance between ume extract and alcohol is achieved by aging the whole fruit, with the stone still inside. The delicious tang of Umeshu comes from citric acid in the fruit, and the refreshing flavour stimulates the appetite. Umeshu also contains malic and succinic acids. Refresh yourself by enjoying a glass of Umeshu when feeling tired. The addition of alcohol to the fruit during production means that the ume flavour can be extracted not only from the flesh and skin but also from the stone. It is this process which gives CHOYA Umeshu its unique fruity bouquet, with notes of almond and marzipan.

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CHOYA UMESHU Rocks

Basic ways to drink

Umeshu is a liqueur designed to be enjoyed casually, and it can be drunk in a variety of ways.
Here, we introduce a few basic ideas for how to enjoy UMESHU.

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